A cutting-edge executive
A frank and fearless advisor
Ceinwen McNeil designs and executes evidence based growth strategies to increase revenue, profit and enhance market position.
Partnering with client's own expertise, Ceinwen takes a holistic business wide approach that ensures they are better at engaging and influencing their clients, leading to greater commercial success.
As a graduate of the Harvard Business School Executive Program, Ceinwen is ruthless in her execution and has an amazing ability to convert strategy to tangible outcomes.
Win Without Pitching
Much of Ceinwen’s work with clients to date has been informed by the revolutionary Win Without Pitching method.
The Win Without Pitching manifesto was conceptualised and coined by Blair Enns in 2012 and is rapidly transforming the way creative professionals win and do business.
Ceinwen soon realised the potential of this unique methodology and started applying this framework to the corporate and professional services industries.
BTV Engineering Services
With Ceinwen’s expert guidance, BTV were able to record the following successes:
- Increased top 20 clients’ revenue by 87%
- Added NZD$1M in revenue
- 54% increase in profit
A word from Matt Bishop, Managing Director BTV Engineering Services
“After several years of rapid growth, our firm’s client management approach was fairly fragmented and inconsistent. In a short space of time, Ceinwen was able to take stock of what we were doing and where we could improve and effectively communicate that back to us.
Her work has been key in shaping our business development strategy and I feel confident now that we have a plan that will get us to the next level.”