The Role of the Chief Growth Officer

Earlier this week I delivered a webinar to Engineering New Zealand (NZ) member regarding Client Hierarchy and how understanding your client cohorts enables organisations to design their business development or growth strategies more effectively.

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Ceinwen McNeil
Tell Me Your Story

One of the questions I get asked most often (after the ‘how do I pronounce your name, oh that is unusual, where is that from?’) is how do you find out so much about people so quickly? And I cheerfully tell them the secret is one question, ‘Tell me your story’. 

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Ceinwen McNeil
Leading Edge Value Creation

Over the past twelve months I have been working with Blair Enns to establish a new consulting service, Win Without Pitching (WWP) - Professional Services. Our partnership brings together the proven WWP value creation and growth approach and First Follower’s expertise in successfully growing professional services.

We truly believe this unique approach will transform those working in consultative environments, including architectural* and design firms, legal services, consulting engineers and accountants.

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Ceinwen McNeil
It’s Not All High Performance. Sometimes It’s The Exact Opposite.

I’ve never been great at mindfulness or meditating, and yoga well let’s just say I’m the person at the back of the room looking decidedly like a downward dog but with far less grace.  Namaste indeed! 

Part of the issue is having a way too busy brain which is always making lists, analysing what has gone on that day, what could have been done better, following up on the actions from last week, scooting ahead as I calculate what needs to be done for my clients (there are apparently 80 odd working days left this year everyone…!) and and and…you get the picture.

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Ceinwen McNeil
Pebble, Stone, Boulder

Earlier this week I was reading my eldest daughter's electronic journal (Seesaw) which enables you to view photos and updates of the work being undertaken throughout the term. The update related to a story plan Olivia was developing, and her teacher had commented 'pebble, rock, boulder'. 

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Ceinwen McNeil
Construction and High Heels

This month is all about hard hats, construction, consent, compliance and seismic engineering. Which may seem somewhat of a juxtaposition to the perception of the work undertaken by First Follower. 

But let me take you back twenty odd years. I was the Communications Manager on the Hallam Bypass freeway project (which to this day I can recite the spiel ‘this $165M, 7.5km freeway project will reduce congestion and improve access through the growth corridor of Casey, the fastest growing municipality in Australia. Removing 10 sets of traffic light…’ oh boy!

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Ceinwen McNeil