IWD and the Value of Personal Disruption
Most of us can name several companies considered to be successful disruptors. But what happens when we apply these principles to our own personal ecosystem? We can easily overlook our own disruptive strengths instead of striking out on a new path that could significantly increase our chances of success both financially and emotionally.
In celebrating International Women's Day, I offer a four step framework to increase your professional and success through personal disruption:
1. Know your value. Set your fee. Now double it. Let the client know the value of your expertise through your price point. Don’t discount. Don’t do the work as a favour. The business world does not value those who do not value themselves. Still not convinced? Read David C.Baker's book The Business of Expertise.
2. Use expert advisers. These are individuals who are the real deal. They will help your business grow, and grow profitability. They are expensive but worth it because they will tell you what you don’t want to hear, challenge you and ultimately make you a better entrepreneur.
3. Keep learning. There is no substitute for knowledge. Read widely, write often and travel as broadly as you can. Attend the best programs your budget permits. The investment you make in yourself reflects the value you offer your clients.
4. Say no. To achieve step=growth change and the results it brings, you require focus. Women often overlook our own disruptive strengths. We decide to wait in line, instead of striking out on a new path that could significantly increase our personal and professional wealth. Back yourself. Saying no is much harder than saying yes. It will make you uncomfortable in the short term but will ultimately contribute to knowing your value (see point 1…).
Ceinwen McNeil is the founder and managing director of client focused international strategy firm, First Follower. Drawing on over twenty years of business development and client management experience in both the public and private sectors, she founded First Follower to enable businesses to successfully navigate step growth change. Ceinwen’s direct approach, commercial acumen and exemplary stakeholder engagement skills make her a highly sought-after adviser.