Latest from Ceinwen
Earlier this week I delivered a webinar to Engineering New Zealand (NZ) member regarding Client Hierarchy and how understanding your client cohorts enables organisations to design their business development or growth strategies more effectively.
Clark Briggs knows construction, an industry he first joined at the tender age of 17. Almost two decades later Clark is the highly successful co-founder of CMC Group International, an industry leader in the provision of professional services to the engineering and construction sectors. Wait, how can construction and engineering be professional services? Join us for a though provoking conversation with Clark as we explore how strong positioning and understanding your ideal client ensures you are able to deliver value and run a highly profitable firm in a highly fragmented and contested market.