Podcast #5: “Value Pricing in Professional Services” with Blair Enns 

In a second conversation with Blair Enns, Ceinwen examines the concept of value pricing, a methodology brought to light in Blair’s superlative book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour. His valuable, profit driven advice circulates around ‘the value conversation’, how to handle risk and centralising your pricing with more meaningful measures. Originally developed for the creative services industry, Ceinwen and Blair discuss how this methodology can be successfully adopted into professional service organisations.

Ceinwen McNeil