Podcast #6: “Creating Value and Purpose” with Andrew Hoyne
Ceinwen sits down to chat with Andrew Hoyne, the Principal of brand agency, Hoyne. As a leader in brand creation, Andrew has has worked on internationally renowned brands from Starbucks to Nike, including well-known Aussie brands; Triple J, Australia Post, Pure Blonde and Vegemite. In recent years Hoyne evolved their service offer, working closely with developers, government and councils with a core focus in place and property. In this episode, Andrew discusses how Blair Enn’s Win Without Pitching Manifesto completely reshaped the way he does business. Declaring that the value pricing principles prompted him to ask the right questions to his clients, which lead to higher purpose and increased profitability for his firm.